Bar associations enforce strict rules on attorney advertising. Every claim, testimonial, and practice area description on your website must be archived for ethics compliance.
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ABA Model Rules and state bar rules govern attorney advertising on websites
Client testimonials and case result claims require documented retention periods
Bar disciplinary proceedings review historical website content as evidence
Multi-state firms must comply with different advertising rules across jurisdictions
Under ABA Model Rule 7.1 and state equivalents, law firms must retain copies of advertisements — including website pages — for specified periods (typically 2-5 years). Bar disciplinary committees routinely request website archives during investigations. VaultShot's automated captures ensure you have timestamped, verifiable records of every page version.
3,200+
Attorney advertising complaints filed with state bars annually
Attorney advertising rules are evolving faster than most lawyers realize. The ABA's 2023 amendments to Model Rules 7.1 through 7.5 collapsed multiple advertising rules into a single, broader standard — and state bars are adopting their own variations at different speeds. Your law firm's website is the single largest piece of advertising you produce, and every page is subject to these rules. Practice area descriptions that imply specialization without board certification, client testimonial pages that lack required disclaimers, and case result summaries without appropriate caveats all create disciplinary exposure. VaultShot archives each page version with SHA-256 verification so you can demonstrate exactly what was displayed during any period under review.
Multi-jurisdictional firms face an especially tangled web of advertising compliance. A firm licensed in California, New York, and Florida must comply with three different sets of attorney advertising rules on a single website. California requires certain mandatory disclosures, New York's rules on testimonials differ from Florida's, and all three states require different retention periods for advertising records. Bar disciplinary committees don't accept 'we updated the website but didn't keep the old version' as a defense. VaultShot captures your entire site on a daily schedule, creating a chronological archive that satisfies the most demanding state bar requirements without your marketing team lifting a finger.
The rise of legal marketing agencies has created a compliance blind spot for many firms. You hire an agency to optimize your website, they change headlines and add new landing pages to drive leads, and those changes quietly introduce advertising violations that nobody catches until a bar complaint arrives. By then, the original page content is long gone. VaultShot closes this gap permanently. Every page change is captured within your chosen frequency, and the SHA-256 hash ensures neither your firm nor the agency can alter the historical record. When a grievance committee asks what your website said about 'guaranteed results' on a specific date, you produce the certificate in sixty seconds.
Every feature is designed to produce evidence that regulators accept.
Every screenshot is cryptographically hashed at capture time. Any modification — even a single pixel — produces a different hash, proving the file is original.
Screenshots are stored on AWS S3 with WORM-grade immutability. Files cannot be deleted or overwritten — meeting FINRA 17a-4 and SEC requirements.
Set it and forget it. VaultShot captures your website on your schedule — hourly, daily, or weekly — ensuring no gaps in your compliance timeline.
Each capture generates a professional PDF with hash, timestamp, metadata, and screenshot preview — ready to hand directly to auditors or regulators.
Anyone can verify a screenshot's authenticity by uploading it or pasting its hash. Provides instant, independent proof that the file is untampered.
VaultShot automatically detects and dismisses cookie consent banners before capture — ensuring clean, unobstructed screenshots every time.
Same SHA-256 hashing standard. Fraction of the cost.
| Feature | VaultShot — $19/mo | PageFreezer — $500+/mo | Smarsh — $1,000+/mo |
|---|---|---|---|
| SHA-256 Hashing | ✓ | ✓ | ✓ |
| Automated Captures | ✓ | ✓ | ✓ |
| PDF Certificates | ✓ | ✓ | ✓ |
| Self-Service Signup | ✓ | ✗ | ✗ |
| Month-to-Month Billing | ✓ | ✗ | ✗ |
| Setup in Minutes | ✓ | ✗ | ✗ |
| Monthly Price | $19/mo | $500+/mo | $1,000+/mo |
Try the free snapshot tool — no account needed. Or go Pro for $19/mo with daily automated captures, hash verification, and PDF certificates.
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